This platform has been established by the Tourism Rebranding Taskforce to collect structured feedback from stakeholders and the public to inform Kenya’s new tourism brand.
The Tourism Rebranding Taskforce has been constituted to guide the repositioning of Kenya’s national tourism brand in response to evolving global markets, changing visitor expectations, and emerging national priorities. Rebranding matters now because how Kenya is perceived is shaped not only by marketing, but by lived experiences across sectors, institutions, and communities.
To inform this work, the Taskforce is seeking views from stakeholders and the public on perceptions of Kenya, experiences that shape confidence and trust, and ideas that can strengthen the country’s overall reputation and visitor appeal.
We invite you to share your views and contribute to shaping Kenya’s next chapter
Please select the category that best describes you. This helps us analyse feedback across different sectors and perspectives.
Tourism boards, Private sector Associations, NGOs & Partners
Why Your Participation Matters
Identifies strengths and gaps in Kenya’s global perception
Highlights cross-sector ideas that can strengthen the national brand
Informs the Taskforce’s final recommendations